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Since 2014, Horvei Kommunikasjon AS has led projects that engage audiences both locally and internationally. Our expertise across various industries allows us to deliver events tailored to engage and inspire.
In the world of chess, we have introduced innovative competition formats that have made the game more accessible and attractive to the general public. Our efforts have increased the game's popularity among people and strengthened interest from commercial actors. These initiatives have improved experiences for players and fans, attracting significant commercial interest. Through strategic partnerships, we have opened new opportunities for growth, establishing chess as a valuable platform for commercial engagement.Below are key highlights from our work in increasing chess's popularity and commercial potential.
In chess, keeping your strategic preparations private is as crucial as the strategies themselves. For Magnus Carlsen, secure digital communication was vital, especially during the intense 2016 face-off against Russian Grandmaster Sergej Karjakin, where any leak could jeopardize the championship. In collaboration with Pulse Communications, we partnered with Microsoft on behalf of Play Magnus AS to safeguard all sensitive information. Microsoft ensured top-notch security before and during the World Championship, a critical factor in Carlsen’s success. This partnership not only bolstered Carlsen’s campaign but also captured widespread media attention from prominent outlets like CNN, BBC, The New York Post, The Telegraph, and Norway’s VG, spotlighting the intersection of technology and competitive sports.
We launched the first-ever Chess World Championship held in Norway, which was also the first to include online qualifiers leading to physical finals. This championship was unique not just for its format but also because it was the first to monitor players’ heart rates, adding a new layer of engagement. Hosted at Norway’s prestigious Henie Onstad Kunstsenter, every move was broadcast live, reaching audiences worldwide through NRK, chess.com, and Twitch (teaser produced by NRK, in Norwegian only)
When the pandemic halted traditional sports, chess proved unique in its seamless transition online. Seizing this opportunity, we launched the Meltwater Champions Chess Tour, turning a 1,500-year-old game into a high-stakes, competitive esport. This innovative tour featured rapid chess formats and brought together the world’s top players, competing for a $1.6 million prize pool. Our Oslo-based studio delivered unparalleled production quality, making chess accessible and exciting for newcomers and enthusiasts alike. The tour’s success was evident in its staggering 115 million live
Building on our previous success, the 2022 season expanded our reach and was recognized again by Leaders in Sports, this time in the Esports and Gaming Category. This award acknowledged our significant contributions to advancing esports and gaming through innovative sponsorships, consumer broadcasting, and brand activation.
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